MARKET ENTRY · UK
Standing up Andor’s first UK deployment, mid-pandemic.
Led the NHS market entry, replacing a legacy virtual-care platform and adapting the product for NHS realities — limited patient contact data and uneven smartphone access — to get care moving fast.
THE CHALLENGE
A new country, a new health system, no existing playbook.
Entering a new country’s health system mid-COVID meant replacing an NHS trust’s existing virtual-care platform while working within constraints unlike the U.S. market — thinner patient contact data, inconsistent smartphone access, and no existing regional playbook.
WHAT I DESIGNED
An environment and workflow built for NHS realities.
Stood up the regional environment and adapted the product and outreach workflow for NHS realities, including contextual automation designed to reach patients through the channels most likely to actually reach them.
HOW IT WAS DEPLOYED
Delivered under pandemic timelines.
Delivered as Andor’s first UK market entry, replacing the trust’s legacy platform and getting the new virtual-care workflow live under pandemic timelines.
IMPACT
Fewer no-shows, and a playbook for what came next.
An 8% reduction in no-shows through the new contextual-automation approach, and a UK deployment that established the playbook for further international expansion.
LET’S BUILD WHAT’S NEXT